30+ Packaging Designs

Marketing one’s products is an integral part of operating a business. And, like many other aspects of running a business, it is far more complicated than a first glance would imply. After all, there is more to marketing one’s offerings than just coming up with attractive advertisements like flyers, banners, or others. One should also take into account how the products themselves look so as to make them attractive to buyers.

It is just as important to make the package designs of one’s products as attractive as possible so as to give buyers incentive to buy them. Arguably, marketing does not stop at one’s advertisements. If anything, the products themselves have to be packaged in such a way as to live up to the image presented by one’s marketing.

Product Packaging Design

Beauty Product Packaging

Cosmetic Product Packaging

Product Packaging Box Design

Food Packaging Design

Chocolate Food Packaging Design

Fast Food Packaging

Baby Food Packaging

Cosmetics Packaging Design

Luxury Cosmetics Packaging

Gosh Cosmetics Packaging

Blank Cosmetics Packaging

Chocolate Packaging Design

Chocolate Bar Packaging

Chocolate Box Packaging

What are Packaging Designs?

Products for sale are usually packaged, both for greater safety of the product during transport, and for advertising purposes. This packaging for a product usually features some kind of imagery concerning the product, in the name of marketing it. These product packaging designs usually depict something interesting about whatever the product is, perhaps an image of the thing itself. As mentioned earlier, how a product is packaged can matter when it comes to attracting the eyes of buyers. Therefore, it is important that corporations take care to make their designs attractive, with the help of product mockups, if need be.

Usually, in order to make the product easier for customers to grasp, the packaging can reveal something about the product, such as what it is meant to look like if it is something that has to be prepared by the buyer. They can also do this directly, as the packaging is also required to contain the necessary information, like ingredients and nutritional content, in the name of making sure that customers can stay informed of anything that could be a possible issue.

Approaches to Design

As with all other forms of marketing, there are some potential approaches you can take when it comes to designing your packaging. One should remember that these packages are yet another way for the product to market itself, and the packaging can create an impression on buyers that can make or break the product in their eyes. Even products that are already in high demand cannot hurt to make themselves more enticing, such as with wine packaging designs. Whatever you choose to print on the packaging can help influence buyers one way or another. In any case, some possible choices for one’s packaging designs include:

• Vintage – In general, how you choose to design your packages can contribute to what kind of image they present to your customers. This is especially true of using a particular theme, as that theme can provide hints to customers with regard to how they are meant to act. In the case of vintage-themed packaging, the imagery evokes a retro aesthetic meant to present an air of timelessness. This approach can capture the feeling of an older time and present it to your products.
• Minimalist – Minimalism’s main goal is, as much as possible, to simply present itself as is. This means the avoidance of any elements of design though unnecessary. In the case of packaging designs, this means presenting only the most necessary elements of the product such as its name, brand, and so on. The starkness of the design itself can be seen as its way of making itself noticeable, which is a valid strategy in itself.
• Product-Themed – One of the simplest approaches to design, though, is to simply present an image of the product itself. This is a very direct strategy, as it presents the product in question and places it front and center on the packaging. This would be a good way to show the product to potential customers, so they would have an accurate idea of what the product is actually like.

Box Packaging Design

Cardboard Box Packaging

Food Box Packaging

Perfume Box Packaging

Vintage Packaging Design

Vintage Packaging Design

Vintage Food Packaging

Vintage Form Packaging Design

Minimalist Packaging Design

Minimalist Cosmetics Packaging

Cd Packaging Design

Cd/Dvd Packaging

Do It Yourself Packaging Designs

There are certain things you naturally expect from packaging designs. Indeed, you may expect that some of these elements must be present so as to present the product in question in a positive, enticing light that would encourage people to buy them. After all, the packaging is also a factor when it comes to marketing the product, and proper marketing is an important part of selling any product. Some of those necessary elements include:

• Enticing – First and foremost, the packaging should be attractive. Since it is another tool to gain the attention of customers, that goes without saying. As with any kind of marketing, the packaging has the responsibility to present its product in such a way as to encourage people to buy it. Naturally, the packaging must advertise the product candidly, but even then, one would expect the package design to play to the product’s strengths.
• Appropriate – Naturally, the package design must be match the product properly. For example, chocolate packaging designs should have something at least tangentially related to chocolate. This is to say that the design and its aesthetic should correspond to the qualities of the product in the name of advertising it properly. Different products will have different ways of being advertised properly, and the packaging should play to those strengths. One would not advertise drinks quite the same way as food, for example.
• Specific – Anyone can notice that there is a wide selection of products available nowadays. This extends to different offerings of the same product, as companies do compete with each other to make their own sound more enticing, such as cookie packaging designs. Given such a wide variety of choices, it is important that any given product has to stand out from the crowd. In order to attract a specific customer base, the package design of a product may have to present itself so as to stand out from its competition.
• Informative – The package design, apart from having to be enticing, also has to be informative. Part of developing the package’s design is including the important information that inquiring customers would want to know about. This is usually related to health reasons, as some products can be dangerous in excessive quantities, and some customers would want to know all the details so that they can determine how much of anything is safe to use. This can include packaging designs for consumables, as well as cosmetics.

Cardboard Packaging Design

Recycled Cardboard Packaging

Open Box Cardboard Packaging

Cardboard Box Packaging Design

Coffee Packaging Design

Packaging Label Design

Simple Packaging Label

Wine Packaging Label

Water Packaging Label

Envelope Packaging Design

Gift Envelope Packaging

Tea Packaging Design

Modern Tea Packaging

Vintage Tea Packaging Design

Pizza Packaging Design

Pizza Packaging Box Design

Wedding Packaging Design

Milk Packaging Design

Juice Packaging Design

Fruit Juice Packaging

Juice Bottle Packaging

Types of Packaging Designs

Being that there are several kinds of products that can be sold to customers, it follows that there are just as many designs for product packaging. After all, one cannot simply use the same basic template for every single kind of product, as every product differs from others enough that they all need packaging that serves their needs adequately. And of course, those individual designs would have to have creative designs so as to attract customers. With that in mind, some of the possible types of packaging include:

• Food – Food is an especially important product that needs to include necessary information on its packaging. There are several reasons for that. For one, food especially needs to look attractive to customers, as they are intending to eat it. Therefore, food has to be marketed especially so that people will want to buy and eat it. Food of all things must also mention its nutritional content, in the name of health reasons.
• Powdered Tea and Coffee – Tea and coffee are very similar to food, in that they are also substances that people can ingest. It would, however, be difficult to present images of the finished product, as with food, as the processes for tea and coffee result in more obvious products. With these products, the designs usually consist of artistic images related to the product such as the main ingredients of the tea or coffee. If not that, then the packaging may depict artistic representations of the resulting cup of tea or coffee, so as to provide an interesting image of the product in question.
• Liquids – Liquids, like drinks, have their own quirks in package designs. The package designs on liquid drinks also need to contain nutritional information, as with all consumables, as well as the product’s volume. However, the designs and imagery are less likely to contain images as such. Many drink package designs make themselves interesting by providing interesting fonts, or the company’s logo so as to make the products easily identifiable.
• Cosmetics – Cosmetics, like food, also have the dual responsibility of mentioning the product’s base qualities while also mentioning what goes into the product. After all, people will be applying the cosmetics to their skin; and, in the past, there have been complications caused by doing so. For certain products, it is not always enough to mention what benefit they have for potential customers, or to make the products look enticing. Cosmetic packaging designs should also mention what the products are made of, so as to stay transparent.
• Appliances – Some products also include such things as appliances, which can have specific directions included on them, such as what would be needed for their optimal operation. It is important that the packaging include such things as information on how to operate the device properly. As for imagery, it would be appropriate to have images of the device itself, particularly if assembly is required, to show buyers how the device should look.

Perhaps the most obvious thing about package designs is how much they are like advertisements. In a way, that is true; one can consider a product’s package design a sort of last second advertising. Advertising the product properly also encompasses the product’s package design, so if you want your product to be as enticing as it can be, you should also consider how to make the package design interesting.